Union budgets may come and union budgets may go, but some of the basic aspects of investing in mutual funds go on for ever. One such aspect relates to mis-selling of funds by distributors. Budget eve, we thought, would be good time to revisit this very crucial matter. Indeed, horror stories involving mis-selling are fairly common. These range from the simple (how investors were advised to get out of their tried-and-tested fixed deposits and acquire highly-risky sector funds) to the bizarre (how investors were told equity funds will simply double their money every few years).
Mis-selling, it seems, has been perfected by some quarters, chiefly after the arrival of me-too mutual funds and new-age insurance products, each of which is vying for customers’ attention. With most product manufacturers (insurance and asset management companies) offering commissions at preferential rates for certain products at any given point, the practice of mis-selling has become wide-spread.
Those who have invested their hard-earned money in mutual funds must exercise utmost caution before they buy funds simply on the basis of recommendations made by distributors. Are the funds being recommended the most suitable ones for them? Are these the funds that pay the highest commission/brokerage? Is the distributor concerned more worried about securing commissions (or some other consideration in kind, it is not always in cash), instead of recommending the most optimum products? These are questions that must be answered at the very beginning.
As distributors so frequently acknowledge, insurance and mutual funds even today are rarely bought – instead, they are sold. The scenario spurs mis-selling to a great extent. In many cases, the distributors develop the habit of pushing certain products. Investors, it is seen very often, end up as losers because of this. That is because all these products are not quite in line with their risk profiles.
Checking the suitability of a financial product is important. People who save religiously, especially small investors, do find themselves with savings/investment products that are plainly unsuitable for them. This is unfortunate – more so because the practice of recommending wrong products is gaining strength even as we write this.
Will the practice disappear as we increasingly turn into more knowledgeable investors (instead of being merely passive savers)? Yes, but it is difficult to say this conclusively at this stage. The need of the hour is awareness on the part of the consumer. Financial sector reforms will be necessary as well. This will happen when the regulatory bodies take up the issue with greater gusto. A bit of support from the media will also help. The situation, at another level, will turn for the better when distributors change tack and become personal financial advisors who charge for advice.
Naturally, all this will not happen in a hurry. Even as the economy grows and more financial products are launched in an ever-burgeoning market, the incidence of mis-selling will be common enough. Of course, things will change for the better if curbs are imposed more stringently. However, short-term measures will not bring in the changes that we now desire.
Advisory is indeed, slowly but steadily, gaining ground in India. Independent financial planners are becoming a more potent force in our market. Few, however, are actually charging hefty fees for the advice they render. And, as some sections suggest, we really do not expect consumers to pay for advice. Yet, intermediaries expect good customers to appreciate superior quality in term of products, advice and service standards.
An advisor/planner is expected to inspire trust, not take advantage of unsuspecting clients. Maintaining long-term relationships is important for him. Such relationships, as it happens in many real-life instances, are not limited by mere application forms and cheques.
Indeed, planners are known to sustain businesses on the basis of a few time-tested norms – building trust, passing on knowledge, selecting the most optimum products and so on. Establishing and defining a client-planner relationship are crucial factors here. A good planner/advisor must understand his client well. He must also help a client in all sorts of ways, starting from the very basics. In many cases, formal relationships are established through written agreements.
For those who have diligently invested in the hope of securing good returns, there can be nothing worse than a mis-sold financial product. Sometimes it is easier to mis-sell if the investor concerned is too avaricious. The average individual almost always looks for a few extras, the added risks notwithstanding.

